Blaupunkt assigns its creative and digital media duties to Mixed Route Juice

Mixed Route Juice has bagged the creative and digital media mandate for German TV brand Blaupunkt, in India.    The agency will be responsible for the brand’s mainline and digital creative, along with its media duties.    The account was won post a multi-agency pitch and will be handled by the agency’s Delhi office.    Amrita Sharma, co-founder and creative head at MRJ, said, “The TV category in India is flooded with products offering innovations in their own way. Blaupunkt TV wanted to emerge as a distinctive niche category player. This portfolio addition to our kitty will help us experiment with the type of content we’ve been creating so far. Our campaign #HearNow will do justice to the product offering and help carve a niche.” Avneet Marwah, CEO SPPL, Blaupunkt licensee in India, said, “The team at Mixed Route Juice has done some amazing work in the past. We have a very long association with them. We are very excited about our new campaigns lined up for our upcoming brand Blaupunkt.”  

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