Mixed Route Juice bags digital, social & content account of Dhara

The agency will give the brand a fresh look and pomp in the social media universe.

Edible oil brand Dhara has signed Mixed Route Juice (MRJ) as its social and Digital Media agency.  

Mixed Route Juice, a boutique social and content agency, will give the brand a fresh look and pomp in the social media universe. 

Commenting on the new association, Amrita Sharma, Co – Founder & Creative Head at Mixed Route Juice, said, “Dhara has been a brand that’s stuck with India since forever. It is our honour to partner with them and create campaigns that match the brand space.”

Speaking on the development, Sanjeev Giri, Business Head – Dhara, Mother Dairy Fruit & Vegetable Pvt. Ltd, said, “Brand Dhara is determined to effectively reach to the growing digital natives and engage consumers on the go. To support this endeavor, we have partnered with MRJ as our digital media agency. The task is extremely critical and linked to brand’s growth in future and MRJ’s approach is duly aligned to this objective. We are confident that our association will drive our objective successfully to our consumers and potential consumers.”

“To work with a brand like Dhara will be challenging and interesting at the same time. They’ve always been a sensible care taker in the Indian market. We hope to bring the same feel alive through our digital campaigns,” said, Rajat Arora, Co-founder and Business Head at Mixed Route Juice.

Mixed Route Juice, which is into its third year of operations, already has brands such as THOMSON TVs, DLF, IBIS, Radisson, OPPO, Bose, Vivo and Samsung.

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